Ever wondered how a game like Arkheim - Realms at War is made? What is the journey of an idea before it makes it to the game? How are bugs being fixed? Who creates the beautiful images? How do we keep players entertained? And - who are the human beings behind this project? The Arkheim - Realms at War Team invites you to take a peek behind the scenes. Today we want you to meet Communications Manager Andrej!
Discord name: Cerus
Hi Andrej. First of all, tell us something about yourself. What is your background and how did you end up in the Arkheim Team?
Hi there! My career in the gaming industry started in 2010 in Buenos Aires, Argentina. I started as German/English/Spanish support-representative for MMORPGs like Aion, Guild Wars and TERA. Later I became a Customer Service Team Lead for those games and eventually continued my path in Germany where I started as Community Management Team Lead at Goodgame Studios. Afterwards I was active building community development roadmaps in smaller startup companies and projects. Finally, in 2018 I was hired here at Travian Games as Community Communications Manager for Shroud of the Avatar and other games, and since the end of 2019 I have had the pleasure to work for Arkheim - Realms at War; its team and its players.
How would you describe your role in the Arkheim Team?
Some may be confused by my role “Communications Manager” since I’m not seen on the front-lines very often. In fact, most of the time I work in the background. To put it in one sentence: my role is to align the communication strategy and community content plan with the game development roadmap. Basically, this means being aligned with the team about what is coming and when. Organising the timing of important announcements, events, preparing Social Media content, challenges, incentives, etc. Also deciding what, where and how things are communicated to our existing players. Doing this, I work very closely with our Community Manager who does a fantastic job in assuring that plans are translated into actions in the best possible way and that the dynamics in the community are healthy. At the same time it is also my job to observe growth numbers and trends in the community and derive appropriate actions from them like adjustments of platforms, content or community-staff.
What do you think is the most important trait for someone working with communications?
There’s a lot that matters, but right now, I’d like to list three traits that I consider crucial:
First, I believe that good communication starts with listening. And at this point I am not referring to listening as action, but as an attitude. Alan Alda put it nicely:
“Real listening is the willingness to let the other person’s words change you.”
If we are not afraid of changing our thoughts and beliefs, then we can dive into somebody else’s mind and adopt their thinking, leading to something we can call ‘understanding’. And understanding is the very base of healthy communication.
On another level, rhetorical skills are crucial to assure that others can understand your own thoughts, assure that your communication does not create false expectations and that your message is received the way you intended it to be received.
And lastly, creativity. Creativity is essential if you intend to transmit emotions with your communication. This is when you communicate with pictures, colors, videos, animations, incentives, challenges, and actions of different kinds. While rhetorical skills help you with transmitting information, creativity will help you with transmitting emotions like excitement, competitiveness, curiosity, or whatever emotion you intend to trigger in the audience with your communication.
From where do you get inspiration for your daily work?
Apart from fantastic authors and great informative events… I spy a lot.
I often observe what other communities, brands or even single individuals are doing. I observe the results and try to learn from them. I learn from the bad examples by trying to not repeat their mistakes and I learn from the good ones, by identifying ideas that work. I then adopt and adjust them so that they match the game I am working with. But not only that, I am also driven by the ambition to create a social environment that is about way more than playing a game. An environment where players connect, work on projects together, where they can promote their own content and grow their own channels, where they run their own events or tournaments, where epic war-stories are created and eternalized, where the community also meets in real life, and so on. In the long run, Arkheim - Realms at War shall not be seen as a game, but as an experience. And I am willing to work towards this picture, step by step.
What do you enjoy doing outside of work life? Do you play games?
I love long-distance walking trips. Taking a few days/weeks off and walking by myself for a few hundred kilometers or more, really helps me to recharge my batteries. For those among you who are crazy enough to try it, the Camino De Santiago is a great place for that. Other than that, I started with Yoga recently, I enjoy reading a book from time to time and yes, of course I also play games. I am playing Hearthstone every now and then, but if I have a lot of time I spend countless hours on fantasy RPGs like WoW, Elder Scrolls Online, Skyrim, retro games or survival games.
And lastly, do you have a message for our readers out there?
Yes! This is a shout-out to everyone who is passionate about Arkheim and at the same time wants to take part in creating something awesome around the game. We are always fishing for ideas. Whether you have an awesome idea for a community-event, or you created a tool other players can benefit from, or you are skilled on YouTube and fancy creating Arkheim videos (or a channel). No matter what it is, contact samisu or myself and you’ll have our support and promotion.
Do you have any more question for Andrej? Let us know in the comments below!